Fayewoo is a designer brand that represents feminine sensuality and modern urban lifestyle. Glamorous and independent lifestyle are at the heart of the brand’s philosophy that are expressed at various levels, from an unexpected mix-match of materials to perfect tailoring and unique styling. Fayewoo’s collections from the beginning have been unique, daring and sexy using a variety of bespoke textured fabrics, prints and laces on body-con silhouettes as well as featuring more fluid and relaxed shapes. Founded in Seoul in 2012, the brand works on a basis of creativity and ingenuity. The brand’s ultra-fast growth was kick-started by its early adoption by Korean A-list celebrities.  

Faye Woo began sketching her designs since she set off on her first career as a fashion buyer. Following in 2007, she launched Dirty Blonde, a brand which gained fame for its uniquely feminine looks fused with wild rock n’ roll inspiration. During that time she became the creative director for designer Martine Sitbon and Ssamzie’s joint fashion project called ‘Russh and Eizmass’. In 2012, she launched Fayewoo which its ultra-fast growth was kick-started by its early adoption by Korean A-list celebrities and professional wardrobe of film, TV and drama productions. The brand is now paving its paths throughout Asia and Europe.  

2012

- Launch of 'FAYEWOO' Brand

- 2013 SS PARIS WHO”S NEXT TRADE SHOW

 2013

- HARVEY NICHOLS HONKONG Konzepp

 2014

- WORLD BOUTIQUE SHOW, HONGKONG

- Garosu-gil Sinsa SHOWROOM (Seoul) Opens

 2015

- MODE Shanghai, Show, China

- Galleria Department POP-UP Store

- Galleria Department Designer Zone Store Opens

- Launch of W concept

- Launch of WIZWID

- Lotte department open

- Launch of 29CM

- Launch of 1st LOOK

- Launch of Hanwha Galleria Duty Free Shop

 2016

- LF fashion Collaboration [FAYEWOO X a.t corner]

- WIZWID Collaboration [FAYEWOO X WIZWID]

- Official Holiday(KOON) Launching

- Shinsegae Department POP-UP store (Gangnam)

- Shinsegae Department S Style Launching

- Hyundae Department POP-UP Store 3F (Pangyo)

- Shinsegae Department POP-UP store (Centum city)

- Hyundae Department POP-UP Store 4F (Pangyo)

- DOOTA MALL Launching

- CJ E&M Collaboration, DXA PROJECT [FAYEWOO X 1st LOOK]

- Samsung C&T Fashion Group Collaboration [FAYEWOO X Beakerstore]

- Shinsegae Department POP-UP store 3F (Dongdaegu)

2017-2018
FAYEWOO X SWAROVSKI (SSG.COM)
LOTTE Department 2F Store OPEN (Meyongdong)
Online Exclusive Launching